Business Strategy is a term that implies a careful selection and application of resources to obtain a competitive advantage in anticipation of future events or trends.
Although, when thinking about Business Strategy, the common tendency is to look for references into the concept of Planning. Essentially, Business Strategy is concerned more with how a business competes successfully in a particular market.
It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.
It is no secret: everyone knows that business has to become faster and better. A simple Pareto Analysis will offer a clear view what to change however the question is how to get from here to there.
A neat checklist of tasks can appear clear and reasonable but may also turn out to be wrong.
The way to success is a complex and constantly evolving process that requires also constantly evolving solutions. It is quite normal to want to simplify a complex problem in order to solve it. Thus the simplification of a dynamic problem turns into a static one. It is no longer possible to have an accurate picture of the problem, and therefore the solution cannot possibly work.
A checklist is after all only an approach which does not help to fit the separate pieces together, or to identify how these pieces will fit together in the future.
Experience teaches us that the process is too extensive for one person to keep track of, and it is too complex to be delegated to individuals.
The right approach should call the full attention of a cross-functional team working on the right direction.
The Strategy must focus on the dynamics of the system. It must ensure not only that tasks get done, but also when and how they get done. There must be a continuous link between how the performance affects everything else in the system.
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